Tradition in a modern style. With special care for UX and mobile first
Czarnków Brewery was founded in 1983. It's a perfect example of an old, well-prospering company that adjusts to market standards and changing clients' needs.
Our task in cooperation with Czarnków Brewery was to refresh the brand image on the Internet and display the brand's offer in a modern way, taking into consideration its almost 200-year-old history and legacy.
What did we do for Czarnków Brewery?
Our main task was to profoundly refresh the beer producer's visual identity on the web and adjust it to the taste and the needs of younger generations. Simultaneously, we did not want to break away from the legacy and the history of the firm so we blended it with sneaked-in marketing information and created forms.
We have designed and implemented an effectively functional and clean navigation through the producers' offer which enabled us to improve aesthetics and the usefulness of the website (UX).
The history of the Brewery
We realize how important the history and the legacy are, especially in the brewery business, and therefore, under the slider with the offer, we presented profiles of main brewers and the history of the firm itself.