Indiana Bikes - Two wheels online

Name: SUN GROUP sp. z o.o. sp.k.
Address: Pilska 8, Ujście, wielkopolskie, 64-850, Poland
Telephone: +48 500 150 353

Client:

Rowery Indiana

Industry:

Sport i turystyka

E-commerce

B2C

Free consulting

On the right track

How to increase online sales of a product associated with traditional shops but at the same time, strengthen a brand image? We know answers to these questions but let’s start from the beginning.

The sales of bikes in postpandemic times increased and what came along was an opportunity to develop that sector of trade online. The website that had been up so far needed a little refreshing and a modern design. This came together with updating the interface and UX in order reach a wider target audience.

Realization process

Everyone deserves a good bike

First of all, we focused on UX aspects. The website was supposed to ensure fast and simple access to the basic offer of bikes and scooters. On the main page, we dedicated a space with promoted products and novelties. Because the purpose of bikes these days have become quite precise, below we placed a fast access to product categories where a customer can choose between MTBs, city or mountain bikes, and bikes for kids.

The next space was for a clear product list with a filter option and exhibition of available variations of a given product. Moving forward to a product card – here, we have an equipment list, description and high quality product images. Browsing the page or finding a particular bike or scooter was simplified as much as possible so that everyone can now find their way around the website. The store was also expanded with a helping content, including extra articles, handbooks and manuals – everything that can be of interest for a potential cyclist and also… a SEO specialist.

Solution and implementation

Synergy has a meaning

The biggest challenge of this project was to prepare a mechanism that would allow products to be updated automatically. Product names, images, descriptions, specifications, instructions – all of those are already producer’s PIM. What our client wanted was to bring those ready-made contents onto Indiana new website. We like smart solutions, so do our clients.

Our solution’s main task is to update and add a product the moment it is activated in PIM system; same goes for deleting them. Thanks to this, the amount of work for Indiana website was limited to a necessary minimum only and the client can focus on other activities such as product promotion. It is also worth noticing that the website is SEO-prepared.

Effects

Bikes with an autopilot

Automation

The system is programmed to get data from PIM system and place it onto Indiana website.

Minimalism

Simple design and default product categories make it possible for every potential customer to find the desired item.

SEO-friendly

The website is SEO-friendly and extra content in the form of guidebooks, articles and right descriptions make the result gradually better.

References

Trust of our partners is a great distinction for us

We’ve been cooperating with Sun Group for 15 years! Such a long cooperation time is perhaps the best recommendation. We entrusted their company not only with three online stores but also with a complex data management system. Sun Group has also realized a couple of bigger and smaller projects for us. I truly recommend them because they really know their business.

Tomasz Komorowski

Marketing Director, TERG S.A.
Working on the project for our company had two workstreams. First of all, we needed a new, advanced website for clients from more than 100 countries. What we also needed was creating a B2B platform for PH, integrated with our ERP system. Sun Group employees proved many times that the more difficult the project, the bigger the motivation they approached solving it with, creating reliable and useful websites. We’ve been cooperating for a couple of years and this has been one of the most successful and fruitful projects.

Magdalena Kudłacz

Online Marketing Manager ES-System
Sun Group, among other things, prepared a modern gaming service with a gaming forum. The realization was beyond our expectations. The work went very smoothly, according to the schedule and timetable. We are very satisfied and with future realizations we will surely keep cooperation with Sun Group in mind.

Jacek Woźniak

Marketing Operations Program Mgr Lenovo
We reached out to Sun Group because we needed a new website that would show the history and the tradition of the Brewery together with our offer in a modern form. The results of this cooperation were positively surprising. I can only talk about cooperation with the company in superlatives. We brewed and drank this beer together. I recommend Sun Group and send my regards.

Tomasz Kamiński

Chairman of the Board in Browar Czarnków
We've known people from Sun Group for many years. Our cooperation has always been thorough and in time. I trust them enough to have given all brands included in the Astra Group under their supervision. Sun Group does graphical works for us and manages our website. I am very satisfied about our cooperation.

Paweł Kądziela

ASTA-NET Managing director
Sun Group prepared and implemented many features for us; features that would facilitate the work of the office workers and their petitioners. For many years, the county office websites have been hosted at Sun Group and the company's employees have supported many of the county office departments. If you are looking for a reliable partner who understands very specific requirements of county office units, then I can definitely recommend Sun Group.

Piotr Wojnar

IT director in Starostwo Powiatowe
Sun Group helped us in creating a mobile app and a website with theoretical driving tests on the basis and in compliance with questions from a national driving test. This was a pioneering, innovative and multistage project and that's why, we decided to work with a firm that would provide us with a dedicated solution and complete, flexible support in developing the website. Sun Group team can always identify business needs well and do their best to effectively implement them.

Damian Bogusławski

SPH Credo Business manager
We began our cooperation with Sun Group a few years ago. We mostly support the company in terms of legal and formal matters in realizing contests and lotteries for their clients. Together, we have realized many projects connected with personal data protection and trainings within that range. An e-learning platform that we built with Sun Group helps us a lot in realizing trainings.

Tomasz Grzybowski

Partner at CORE Law Grzybowski & Pilc Attorneys-at-Law
I started cooperation with Sun Group by implementing an e-commerce shop that sold doors. Currently, I turn to the guys with each new project that I personally take part in. I'm satisfied with the service and the thoroughness that Sun Group provides me with. I think that our doings will result in a long-term cooperation.

Piotr Szulim

Development manager Kon-Trade Kraina Drzwi