We have good news:
The beauty and body care sector is thriving online!
Poles spend more nominally in drugstores*, and a ¼ of them make purchases through the online channel**. Regardless of the channel—offline or online—consumers buying cosmetics seek product information on the Internet, even though the information about them typically reaches them first through the offline channel.
When it comes to B2B e-commerce in the cosmetics industry, it is still in the early stages of development. This indicates a good moment to capture the market. But how? With proven e-commerce solutions.
For over 15 years, Sun Group has been advising, implementing, and developing B2B sales platforms and online stores tailored to individual needs. We are familiar with industry challenges and have designed and implemented solutions for major brands, including Cosmo Group (owner of brands like NeoNail, MyLAQ, Neo).
* Source Business
**Source: badanie YourCX Omnichannel 2022 Health and Beauty stores