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Home Decor industry.
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Home Decor industry
The year 2022 proved to be one of the more challenging and less predictable for the interior furnishing industry.
However, the situation is stabilizing, and reports, such as the one from Gemius, show positive trends in customers' approach to purchasing furniture or interior-related products online. Already, over 30% of respondents declare their intention to buy furniture or interior-related products online in the near future.
Another significant factor is the high ROPO (Research Online Purchase Offline) index – even 40% of those surveyed in the Gemius report indicated that before making purchases in physical stores, they seek information about products on online platforms (applicable to finishing materials, furniture, interior decor).*
This is a good moment to prepare for the new landscape and launch or strengthen online sales to create a synergy effect in the omnichannel channel.
*E-commerce in Poland 2022, Gemius
Schedule a free consultation.Seize the opportunities
A well-designed website, rich product descriptions, easy product discovery, and large photos are essential to succeed in selling online or persuading customers to make offline purchases.
Personalization and customization are trends that are gaining strength. Thanks to product configurators, your customers can "design" their dream product themselves!
Give your customers the gift of a consistent experience across sales channels. Opt for PIM tools to manage information for both online and offline in one place.
Solutions that sell.
Online store or B2B platform
Opt for an aesthetically pleasing and user-friendly store, based on
the proven and powerful Sun CMS engine.
We have been designing and implementing online stores for over 15 years. We know how to select
modules and functionalities to make your business look, function, and sell better. In the interior
furnishing industry, a good design, usability, and appearance are always on trend.
Product configurator
We have extensive experience in implementing product configurators.
The customer can choose product parameters with just a few mouse clicks
This excellent solution allows real-time visualization of how the product's appearance changes,
along with its price. For you, it reduces warehouse stocks and limits the number of product pages.
Below are examples of configurators:
PIM, Product Information Management
Thanks to PIM, you can organize the most extensive and fragmented
product databases.
All product information is in one convenient panel. We connect all applications, auction platforms,
websites, catalogs, price lists here - information is consistent, and you have it under control.
Website with a product catalog
Refresh the look of your website so that future customers or
designers who will recommend your products feel welcome.
If your business model does not involve having an online store or B2B platform, make sure your
website is your business card.
We design and implement aesthetic websites, designed according to the latest UX and UI trends.
See the feedback from our client,
Artforma
Working with Sun Group has resulted in a significant increase in reaching customers and sales growth. The team's comprehensive approach has allowed for the delivery of functionalities that meet all our customers' needs and improve the usability of the service. They are flexible, responsive, efficient, and open to feedback.
See our achievements
about your project
Call or write to us: biuro@sungroup.pl
