Therefore, for the 15th birthday, Media Expert ordered us to prepare an exceptional lottery with a hundred 60-inch Samsung TVs; The condition for participating in the lottery was to make any purchase within a given timeframe and register the receipt including sharing personal data. For the purposes of this activity, not only did we prepare a landing page, but also many promotional POS materials. It was also our responsibility to inform the winners about their awards and inform them what to do next to pick it up. To maintain transparency of the whole process and guarantee the best quality of service, the phone calls were recorded. Dozens of thousands of registrations received proves that the lottery was successful.