A professional B2B platform for a leading HoReCa industry company
With the mission "Tools for Chefs," the company consistently strengthens its position as the preferred supplier of equipment for professional kitchens across Europe. The brand stands out by combining innovation with affordability while maintaining the highest quality standards.
HENDI has branches in the Netherlands, Poland, Spain, Greece, Italy, Romania, Austria, and Hong Kong. Through a global network of business partners, it serves customers in numerous countries worldwide. The company’s product range includes a wide selection of kitchen appliances, tools, buffet equipment, tableware, bar accessories, grills, and many other catering solutions.
As HENDI's business continued to expand and market expectations evolved, the company sought a way to streamline purchasing processes for HoReCa industry customers.
The key needs included:
- Developing an advanced B2B platform to digitize sales processes and set a new service standard in the gastronomy sector.
- Simplifying order placement and enabling efficient management of offers and relationships with business partners.
- Implementing intuitive user experience and digitizing post-sales processes, including an easy-to-use claims and returns module for B2B e-commerce.
- Ensuring comprehensive support for international markets through a multilingual system.
The entire solution was designed to combine industry best practices with an innovative approach to business partner service.
The project involved several key challenges, including:
- Integrating diverse distributor requirements into a unified ecosystem - he platform had to accommodate the complex needs of various customers, business partners, and HoReCa market participants while ensuring flexibility in managing orders, offers, and relationships within a single system.
- International market integration and multilingual support – The solution needed to handle multiple languages and currencies seamlessly.
- Scalability with high performance – The platform had to be designed for easy scaling as the business grew and the user base expanded.
- Optimized UX/UI for B2B e-commerce - The interface needed to be flexible, adaptable to different user groups and roles, and designed for simplicity and efficiency in all scenarios.
- Advanced Content Management System (CMS) – A robust tool was required for the internal team to efficiently create, edit, and publish content.
- Seamless customer data migration, including order history – The transfer of customer accounts and order history had to be executed smoothly to maintain service continuity and data integrity.
- Optimization of claims and returns processes while maintaining B2B standards, The system needed to enable seamless claim submission, tracking, and return processing to ensure the highest level of customer service.
- Efficient customer onboarding, The transition to the new platform had to be smooth, ensuring users could quickly adapt and leverage its full potential.
To address HENDI's needs, our team collaborated closely with the client to develop and implement a next-generation comprehensive B2B platform, featuring:
- Content Management System (CMS) – Provides full control over the platform through an advanced admin panel, automates offer updates and publishing, and enables flexible content management by the HENDI team.
- Professional RMA Module - An advanced claims and returns management system integrating all stages of the process—from submission and document automation to final resolution. Users can track status updates in real time, ensuring transparency and control over claims.
- Intuitive and personalized user interface - he platform offers multiple views tailored to different user groups. A robust product catalog with an advanced search engine enables fast and precise product discovery, while an optimized managerial dashboard allows for quick operations.
- Multilingual support - Designed for international markets, the platform seamlessly adapts to local languages and currencies, facilitating expansion into new regions.
- Scalable IT architecture - Ensures flexibility for future expansions, allowing the platform and HENDI’s sales operations to grow seamlessly.
Implementation Highlights
- A smooth customer account migration process was designed and executed, ensuring a seamless transition to the new system without service disruptions.
- A comprehensive onboarding campaign was developed in collaboration with the marketing team to efficiently introduce users to the platform and maximize adoption.
Our solutions significantly streamlined HENDI’s sales operations, reducing order processing time and enhancing efficiency.
By meeting customer needs and expectations at every stage of the purchasing process, we contributed to a higher level of satisfaction and engagement.
Business partners now benefit from a fully digitalized after-sales experience, minimizing administrative burdens and improving service quality.
The platform enhanced partner relationship management and optimized business interactions, leading to faster and more effective support.
The implementation established a strong foundation for further market expansion, enabling scalable growth across international markets.
Through smooth account migration and a well-executed onboarding campaign, customers experienced an engaging and intuitive transition to the new platform from day one.
The implemented solution not only met the initial project goals but has also become a strategic tool supporting HENDI’s growth as a leader in the HoReCa industry. The B2B platform combines professionalism with intuitiveness, providing business partners with a comprehensive tool that addresses their real needs. Thanks to Sun Group, this vision has been successfully realized.
about your project
Call or write to us: biuro@sungroup.pl
