New website, new image, new opportunities
RADEX Poland Sp. z o.o. is one of the leading manufacturers of doors and wall panels in Poland and owns three brands: OK Doors, Radex, and OK Wall.
The company’s products are available in the largest DIY retail chains in Poland and across Europe, including Leroy Merlin, Obi, Castorama, Bricomarche, Bricoman, and many other well-known networks and stores.
Needs and Business Goal
Radex Poland, a company with over 30 years of experience, needed a modern website that would:
- Build the company’s image and effectively communicate the scale of its operations and production capabilities.
- Showcase its own brands—three main product lines: interior wooden doors, exterior steel doors, and wall panels—highlighting their quality, functionality, and design.
- Build trust among B2B clients and business partners, demonstrating readiness to cooperate with major players in the DIY market, stores, and investors.
- Be appealing and intuitive for B2B users and support the process of acquiring new partners.
Project Challenges
1. Organizing communication chaos
Previous attempts to develop the website resulted in many uncertainties and did not meet the client’s expectations. During the project, we identified a significant gap in the brand’s communication: the company had no previously defined communication strategy, which made it difficult to build the website and establish a strong company identity in the market.
It became essential to clearly define the website’s goals and target audiences together with the marketing team, as well as to organize the communication message to present the entire company and unify the different brands in the company’s portfolio.
2. Discovering the Primary Source
Initially, the project involved creating a simple landing page within the existing websites of individual brands, intended to serve as a basic company profile. However, during analysis and discussions with the client, it became clear that the company needed a separate corporate website—a central platform for:
- Corporate communication,
- Clearly presenting the company’s scale,
- Building brand image,
- Establishing relationships with potential B2B partners.
3. Lack of a cohesive visual identity and high-quality photos
During the analysis of the company’s current visual identity, it became clear that there was no clear distinction between the corporate logo and the logo of its own brand (interior wooden doors). The company’s logo was visually similar to one of its product brands, while the remaining brands had inconsistent visual identities.
While working on the website, it also became apparent that the company did not have a unified set of high-quality photos that could reflect the scale of Radex Poland’s operations. The existing materials varied in style, quality, and aesthetics, which made it difficult to create a consistent and professional corporate website.
4. Presenting content in an accessible way
The key task was to create an interface that:
- Simplifies the message,
- Maintains a professional character,
- Builds identity and trust,
- Encourages contact.
Solutions Implemented by Our Team
Analysis and Consultations
Together with the marketing team, we conducted detailed consultations with the client, analyzing their needs, target audiences, and key website functionalities. This advisory process allowed us to precisely define the project scope.
Visual Identity System Unification Process
Key activities included collaboration with the marketing team to:
- Create a new logo for Radex Poland, that clearly reflects its overarching role relative to its own brands,
- Introduce consistency across the logos of individual brands, emphasizing their affiliation within the group,
- Develop a new brand presentation strategy on the website, ensuring each brand is distinctly highlighted while fitting into a cohesive overall company image.
We also proposed organizing a dedicated photoshoot, providing detailed guidelines to ensure quality and consistency.
UX/UI Design
We developed a clear, intuitive interface that combines modern design with functionality. We created wireframes that served as the foundation for further consultations with the client.
Modular Content Structure
The website was divided into key sections: company presentation, brands, a section with logos of DIY chains and well-known partners serving as references, and a contact section.
Responsiveness
We ensured full responsiveness, so the website performs excellently on mobile devices, tablets, and desktops.
New Domain
A crucial step was the creation and purchase of the dedicated domain radexpoland.com, designed to reflect the company’s international capabilities.
Results of Our Work
The RadexPoland.com website has become a modern communication platform that clearly presents the company’s scale and identity.
Communication was streamlined, creating a website that clearly showcases the company and its brands. Radex Poland was separated as a business entity from the site dedicated specifically to Radex doors.
With the implementation of the corporate website, the company gained a professional space to build credibility and establish connections with business partners
The site was designed to allow future growth, enabling the addition of new sections, subpages, and functionalities without the need to rebuild the entire website.
Radex Poland expressed full satisfaction with the final result, emphasizing that the design and effectiveness of the site exceeded their expectations and justified the time invested.
Summary
The RadexPoland.com project exemplifies how close collaboration with the client and precise goal-setting can transform chaotic requirements into a cohesive, functional, and attractive website.
Our approach, based on needs analysis, marketing team support, modern UX/UI design, and a modular content structure, enabled us to create a site that not only showcases the company but also effectively supports its growth in the market.
about your project
Call or write to us: biuro@sungroup.pl
