Artforma: The other side of the mirror

Name: SUN GROUP sp. z o.o. sp.k.
Address: Pilska 8, Ujście, wielkopolskie, 64-850, Poland
Telephone: +48 500 150 353

Client:

Artforma

Industry:

Mirrors

E-commerce

Multistore

B2C

Free consulting

How to enter the new world?

Entering the world of e-commerce with your business is like a new business opening. Even if you've been in business for 20 years - getting it online is a new deal. Thanks to the project with Sun Group, our client has repeated business success.

Artforma is one of the leading manufacturers of LED mirrors. The offer of more than 100 products can be used by customers throughout Europe. Stationary stores have been a source of profit, but the development of an interior design company on the Internet is now necessary to attract new customers. These customers are more and more willing to furnish their homes on the Internet - especially nowadays. We were recently contacted by an Artforma sales manager who understood this problem perfectly.

After a few conversations, we already knew what our client's main challenge was. How to increase online visibility? How to increase online sales? And above all - how to do all this while emphasizing the advantages of the product? The main advantage of Artforma is a perfect adaptation and configuration of the product. You can approach it traditionally and give a choice among existing products. But the best way... let the customer design the product according to their own needs. This cooperation was written for us. At Sun Group we operate in a similar way. In order to build an appropriate interface, to build a user-friendly website that fulfils its business function, we also select appropriate means and adjust them to the client's needs.

Realization process

Let's take a deeper insight.
A full range of possibilities!

At first look, it seemed simple - Artforma needed an online store to sell their product - LED mirrors. Thanks to our solutions at Sun Group we were able to give our clients a full range of possibilities.

Home page, subpages with assortment, intuitive search engine, properly built product descriptions - all this is necessary in a good online store. However, it is worth looking wider to give the best experience not only to the user, but also to our client who manages the store. So our goal was to create a store that would be independent and convenient to use not only for site visitors, but also for the store's back office. That's why we built the store based on the configurator. Each customer can design a mirror according to his or her needs and see the design on a 3D visualization. The configurator mechanism allows you to design hundreds of thousands of variations of the product!

Importantly, the customer on the Artforma website has access to the most popular online payment providers, so we provide choice and simply convenience. And all this is based on a system that ensures proper communication between our in-house CMS and the client's ERP. Thanks to this online store is integrated with the system to manage the company and the warehouse . Information about the order immediately reaches the manufacturer and goes to the implementation. We have also integrated the store with a large number of price comparison engines (e.g. Ceneo, Compari, Heudreka, Shopmania, Zbozi).

The store offers numerous payment methods. Customers can pay conveniently through the Przelewy24 service. They can also use BLIK, Apple Pay, Google Pay, PayPo, Inteligo. With international customers in mind, the store also provides payments via PayPal. Of course, supporters of traditional methods can use payment by card or bank transfer.

Solution and implementation

Success can mirror success, too

The holistic approach to building an online store has had the expected result. Together with Artforma, we built a world for people who are looking for their custom mirror. What is the effect of our cooperation? Just 6 months after opening the online store sales doubled. The artforma.pl store is visited by an average of 30 thousand customers a month. Thanks to this success in Poland, the manufacturer was able to expand its online sales abroad. At the moment, customers can use the store in 25 different languages. What is more, they can use the full range of functionalities provided by the Polish version.

In this project, we have also taken care of proper positioning both in the Polish and foreign Internet. Users can quickly and easily design an LED mirror and see its visualization - even before they pay. The payment process is quick and easy. Thanks to the order tracking feature, Artforma customers know at what stage their purchase is. The full integrity of our CMS with Artforma's systems ensures efficient service. The result in the form of doubled sales and business growth is the best review that can be given to the joint project of Sun Group and Artforma. Artforma started 20 years ago. Now it has started again - online. And then and now - with success!

Effects

Entrance to online world with a bang

Multistore

A possibility to handle all orders from all online stores (Polish and foreign ones) using one convenient and functional admin panel.

Multilingualism

Client can currently use the service in 25 language versions.

12M+

The mechanism of the configurator makes it possible to design millions of product variations.

30K+

Average number of monthly store visitors with an average client conversion at 5%.

ERP Integration

Connecting the current ERP to our CMS comes with convenience and continuity of work.

Integrated comparison
shopping websites

For the admin’s convenience, the store has been integrated with Ceneo, Compari, Heudreka, Shopmania, Zbozi.

Various payment methods

Clients can choose from the following payment options: BLIK, Apple Pay, Google Pay, PayPo, Inteligo, PayPal or a traditional card payment and transfer.

References

Trust of our partners is a great distinction for us

We’ve been cooperating with Sun Group for 15 years! Such a long cooperation time is perhaps the best recommendation. We entrusted their company not only with three online stores but also with a complex data management system. Sun Group has also realized a couple of bigger and smaller projects for us. I truly recommend them because they really know their business.

Tomasz Komorowski

Marketing Director, TERG S.A.
Working on the project for our company had two workstreams. First of all, we needed a new, advanced website for clients from more than 100 countries. What we also needed was creating a B2B platform for PH, integrated with our ERP system. Sun Group employees proved many times that the more difficult the project, the bigger the motivation they approached solving it with, creating reliable and useful websites. We’ve been cooperating for a couple of years and this has been one of the most successful and fruitful projects.

Magdalena Kudłacz

Online Marketing Manager ES-System
Sun Group, among other things, prepared a modern gaming service with a gaming forum. The realization was beyond our expectations. The work went very smoothly, according to the schedule and timetable. We are very satisfied and with future realizations we will surely keep cooperation with Sun Group in mind.

Jacek Woźniak

Marketing Operations Program Mgr Lenovo
We reached out to Sun Group because we needed a new website that would show the history and the tradition of the Brewery together with our offer in a modern form. The results of this cooperation were positively surprising. I can only talk about cooperation with the company in superlatives. We brewed and drank this beer together. I recommend Sun Group and send my regards.

Tomasz Kamiński

Chairman of the Board in Browar Czarnków
We've known people from Sun Group for many years. Our cooperation has always been thorough and in time. I trust them enough to have given all brands included in the Astra Group under their supervision. Sun Group does graphical works for us and manages our website. I am very satisfied about our cooperation.

Paweł Kądziela

ASTA-NET Managing director
Sun Group prepared and implemented many features for us; features that would facilitate the work of the office workers and their petitioners. For many years, the county office websites have been hosted at Sun Group and the company's employees have supported many of the county office departments. If you are looking for a reliable partner who understands very specific requirements of county office units, then I can definitely recommend Sun Group.

Piotr Wojnar

IT director in Starostwo Powiatowe
Sun Group helped us in creating a mobile app and a website with theoretical driving tests on the basis and in compliance with questions from a national driving test. This was a pioneering, innovative and multistage project and that's why, we decided to work with a firm that would provide us with a dedicated solution and complete, flexible support in developing the website. Sun Group team can always identify business needs well and do their best to effectively implement them.

Damian Bogusławski

SPH Credo Business manager
We began our cooperation with Sun Group a few years ago. We mostly support the company in terms of legal and formal matters in realizing contests and lotteries for their clients. Together, we have realized many projects connected with personal data protection and trainings within that range. An e-learning platform that we built with Sun Group helps us a lot in realizing trainings.

Tomasz Grzybowski

Partner at CORE Law Grzybowski & Pilc Attorneys-at-Law
I started cooperation with Sun Group by implementing an e-commerce shop that sold doors. Currently, I turn to the guys with each new project that I personally take part in. I'm satisfied with the service and the thoroughness that Sun Group provides me with. I think that our doings will result in a long-term cooperation.

Piotr Szulim

Development manager Kon-Trade Kraina Drzwi