ES System: How to shed new light on a business and strengthen brand image

Name: SUN GROUP sp. z o.o. sp.k.
Address: Pilska 8, Ujście, wielkopolskie, 64-850, Poland
Telephone: +48 500 150 353

Client:

ES System

Industry:

Oświetlenie

E-commerce

B2B

Free consulting

To brighten the website

It happens that companies with many years’ experience fall into a trap of their own success. Developing on a traditional market is one thing, but the other side of the coin is online success which is the key to maintain a strong market position. Without a proper website, it’s difficult to reach new clients and customers. Fortunately, investors usually understand this and want to shed new light on their businesses. And it’s this light that we will talk about in this collaboration story.

ES-System is one of the leading Polish producers in the lighting business. The firm dates back to 1990 and their achievements are impressing: two plants where qualified employees design and manufacture lighting for industrial plants , offices and individual clients. European Solidarity Centre in Gdańsk, Singapore Changi Airport, Oslo Opera House, Racławice Panorama in Wrocław – these are just some of the many realizations of our partner.

We’ve been working together with ES-System for some time; that’s why we faced new challenges fiercely. ES-System operation director was looking for answers to some questions. How to improve brand image online? How to better reach clients? How to automize interaction with contractors? Answers to these questions were provided by our experts from Sun Group.

Realization process

Clarity and functionality provide better reception

A professional website has many functions. Which ones to use to improve chances of a company’s success? All of them would be best. That’s what we did together with ES-System.

The website was supposed to be clear for a user and profitable for the owner. To achieve that, a modern website needs to connect clarity and functionality. Functionality has to satisfy the needs of both individual and business clients.

An efficient mechanism has to ensure automation of processes, speed and user flow. Clarity has to facilitate website navigation, decision making and ordering. In situations like these, Sun Group connects efficiency with good UX. The first one is provided by our proprietary systems, and the other one by our experience in design. As a result, we created a website that strengthened brand image and awareness.

Solution and implementation

Success tailored to the needs

We tailored the B2C portal and the B2B system to our client’s needs. We always look at our partner’s needs holistically and listen to them. This results in creating a product that meets technological, UX and business standards.

For ES-System, our team at Sun Group built, among other things, a B2B part integrated with the client’s ERP that consists of a few functions adjusted the their needs. A good example is a module that will make it easy for the client to define and assign discounts to particular client and contractor groups. The system also includes modules to generate sales statistics and mercantile credit. Contractors can create threads about investments that ES-System has realized for them. On the website, we also created a search engine and catalog for products. Thanks to them, users will easily find interesting offers; all of this thanks to product parameterization.

ES-System works in four languages: Polish, English, German and Russian; and B2B in two languages: Polish and English. Contractors will find in it more than 5000 products with 800 000 attributes! New light shed on this project by Sun Group has brought new results for the client. A new website has significantly improved communication and the way of B2B collaboration on all markets that ES-System works on.

Effects

Age of Enlightenment

800K

total number of product attributes

5K

products to choose from

Multilingualism

service available in 4 languages: Polish, English, German and Russian

B2B Platform

dedicated B2B system – the mechanism ensured automation of processes, speed and user flow.

ERP Integration

dedicated connection with the client’s own ERP system.

Proprietary modules

the system has received a few of our own functions and modules e.g. for discounts, statistics, sales or mercantile credit.

New design

brand image and awareness have been adjusted to contemporary standards and firm products’ reputation. The website’s clarity facilitates navigation, decision making and placing orders.

UX of the highest level

the new system is characterized by clarity and functionality in order to meet business and image goals of the firm.

References

Trust of our partners is a great distinction for us

We’ve been cooperating with Sun Group for 15 years! Such a long cooperation time is perhaps the best recommendation. We entrusted their company not only with three online stores but also with a complex data management system. Sun Group has also realized a couple of bigger and smaller projects for us. I truly recommend them because they really know their business.

Tomasz Komorowski

Marketing Director, TERG S.A.
Working on the project for our company had two workstreams. First of all, we needed a new, advanced website for clients from more than 100 countries. What we also needed was creating a B2B platform for PH, integrated with our ERP system. Sun Group employees proved many times that the more difficult the project, the bigger the motivation they approached solving it with, creating reliable and useful websites. We’ve been cooperating for a couple of years and this has been one of the most successful and fruitful projects.

Magdalena Kudłacz

Online Marketing Manager ES-System
Sun Group, among other things, prepared a modern gaming service with a gaming forum. The realization was beyond our expectations. The work went very smoothly, according to the schedule and timetable. We are very satisfied and with future realizations we will surely keep cooperation with Sun Group in mind.

Jacek Woźniak

Marketing Operations Program Mgr Lenovo