Czytam.pl: A bookstore with a reader in mind

Client:

Czytam.pl

Industry:

bookstore

E-commerce
B2C

We’re designing a bookstore
from A to Z

Websites are not supposed to only work well – they also need to look good, and it’s not just about aesthetics. A well-designed website is one of the keys to better sales and greater client satisfaction. Czytam.pl is one of the more popular online bookstores in Poland – it’s been working since 2005. Some time ago we were approached by a store owner, Wojciech Sterna, who needed support in developing his stores.
The purpose of rebuilding czytam.pl website was mainly to upgrade UX to current standards. The older version was not user-friendly, especially on mobile devices. Our client needed professional resources that would help to redesign the bookstore.

Our involvement was not just about visual changes, though. At Sun Group, we design the whole service from A to Z, just as it was in this case. We covered complex tasks by creating a modern architecture, mechanisms and appearance that was in line with current UX and CX standards.
Czytam.pl #15
Czytam.pl #16
Realization process

Mobile first and security

Currently on czytam.pl, users can see a modern, intuitive and efficient website. We designed it with a mobile first approach. Long story short – czytam.pl has become a lighter read for the user, a website that achieved great results in speed tests. Our solutions ensure not only easy shopping but also the security. Usability testing showed that czytam.pl meets current standards of how a website should be built.

A user can create an account and use discounts, look into a shopping cart and see a presentation of a wide offer with filters that allow them to sort results per their own preferences. While building a website, we integrated it with a Algolia search engine which effectively helps to display suggestions in the integrated browser.

Pages are clear and load fast which enhances user experience and gives more possibilities to increase sales. A store has all the basics to develop business activities online.

Czytam.pl #8
Czytam.pl #11
Solution and implementation

Read less to read more

A store can offer a wide range of high quality products at competitive prices but the problem starts when there no customers willing to buy them. This happens because the website of the seller is not readable enough. We cannot forget about a good UX. An old-fashioned look and complicated purchasing process discourage customers from buying. To increase sales, a customer needs a crystal clear presentation of the offer and an easy purchasing process. Of course, behind a friendly and clear website, there should be an advanced mechanism that will ensure that the website works properly and a user experiences a smooth and flawless interaction.

Czytam.pl, thanks to collaboration with Sun Group, meets both conditions. There are more than 200 000 items in 870 categories for sale online. The shop delivers to 24 countries in Europe and does it in a split second. While doing it, it ensures transparency – a customer can follow and be up to date with a delivery status.

The simplicity is also guaranteed thanks to integration with payments gateways (e.g. Przelewy24) and GiftCard system. The latter gives also a possibility of buying a voucher that can be used as a gift.

Thanks to the fact that users buy and receive books very fast, they can also start reading it earlier and instead of wasting time reading the bookstore’s page content, they go through the whole process short and sweet. Less time on the website means more time to read. In collaboration between Sun Group and czytam.pl, it has a literal meaning!

Czytam.pl #12
Czytam.pl #13
Effects

More reading

200 000+

Items offered by the bookstore

870+

Product categories

24 countries

Distributed by czytam.pl in Europe

Algolia - smart search engine

Thanks to integration with this AI-driven tool, search results of the bookstore are much higher than ever before.

GiftCard

Integration with a voucher system

Mobile first

The key sales channel – mobile. The newest visual theme has been adjusted to mobile standards.

UX design

A significant increase of user experience means fast and effective purchasing which results in a greater value of a shopping cart.

Efficiency

The website can show off with great results in Google PageSpeed Insights.

References
Trust of our partners is a great distinction for us
Let's talk
about your project
Do you have questions?
Call or write to us:
biuro@sungroup.pl
Also follow us on:
Sebastian Sowa
Sebastian Sowa
co-CEO, New Business
Michał Wiedera
Michał Wiedera
co-CEO, New Business
We respect your privacy!
Welcome! We use cookies to ensure the correct functioning of the website. We may also use our own and our partners' cookies for analytical and marketing purposes, in particular to match advertising content to your preferences. The use of analytical and marketing cookies requires your consent, which you can give by clicking "Accept". If you would like to adjust your consents for us and our partners, go to "Manage cookies". You can withdraw your consent at any time by changing the settings you have selected.
See more

Manage cookies

Necessary cookies

Necessary cookies make a website usable by enabling basic functions such as page navigation and access to secure areas of the website. A website cannot function properly without these cookies.

Preference cookies

Preference cookies enable a website to remember information that changes the way the website behaves or looks, e.g., the preferred language or region you are in.

Statistical cookies

Statistical cookies help website owners understand how visitors interact with the websites, by collecting and reporting information anonymously. Thanks to this anonymous information, we can improve the appearance and functionality of the website.

Marketing cookies

Marketing cookies are used to track the activity of visitors on websites. The intention is to display advertisements that are relevant and engaging to the individual user and therefore more valuable to publishers and third party advertisers. Thanks to this, you will see only those ads that meet your expectations