TechViking – launching a new e-commerce brand for PROMAG SA with SAP Business One integration
PROMAG SA is one of the leaders in the warehouse equipment, intralogistics, and industrial solutions market in Poland. The company has been expanding its sales across various channels for years and consistently invests in new business areas.
One such project was the TechViking brand — a new brand of metal furniture and workshop equipment, designed to establish itself in online sales as an independent, modern brand.
Business need:
How to launch a new e-commerce brand integrated with SAP Business One?
PROMAG SA faced the challenge of building a new online sales channel for the TechViking brand from scratch. The goal was not merely to implement an online store, but to create a complete e-commerce ecosystem that would combine brand strategy, shopping experience, business processes, and technology.
The client was looking for a partner to guide them through the entire process — from market analysis and user experience design, through information architecture preparation, to the implementation of an e-commerce platform integrated with SAP Business One.
Together with the PROMAG SA team, we defined the key project goals:
- creating a new brand ready for online sales,
- preparing consistent communication and professional presentation of the offer,
- designing a store that supports the customer purchasing process,
- integrating the e-commerce platform with SAP Business One,
- automating sales and operational processes,
- centralizing product, inventory, and sales data,
- delivering a solution ready for further development and scaling.
The project required combining business, marketing, and technological expertise into one coherent process.
Challenge:
How to turn an idea for a new brand into a complete online sales ecosystem?
The greatest challenge was translating the idea for a new brand into a complete e-commerce operating model — covering both B2B and B2C sales — built entirely from scratch.
It was necessary to combine:
- on one hand, strategy, communication, and customer experience,
- on the other, operational processes, product data, integrations, and sales-supporting technology.
The project required work in the following areas:
1. Strategy and new brand preparation
The first challenge was defining the new brand's market position and identifying its competitive advantages.
It was necessary to combine:
- market analysis,
- customer expectations,
- the company's business goals
into a coherent strategy that would serve as the foundation for further decisions regarding communication, shopping experience, and technological development.
2. User experience and purchasing process
The new brand also required designing the entire purchasing process from scratch.
Key to this was creating:
- a clear information architecture,
- a logical offer structure,
- a shopping experience that helps users find the right products and make purchasing decisions.
3. Technology supporting business growth
The e-commerce platform was to become the central element of the new sales channel.
The solution had to support:
- offer management,
- sales processes,
- logistics,
- marketing,
- integration with systems used by the organization.
At the same time, the platform had to be prepared for further brand development, catalog expansion, and sales scaling without the need to rebuild its core components.
Solution:
From brand strategy to a complete B2B/B2C e-commerce platform
The project was carried out jointly by Sun Group and a marketing partner. Combining technological, strategic, and marketing expertise allowed us to guide the client through the entire process of building a new e-commerce brand.
1. Market analysis and brand strategy preparation
We began with an analysis of the market, competition, and customer needs.
As part of the project, the following were carried out:
- analysis of competitors' online activities,
- identification of target groups,
- identification of competitive advantages,
- development of brand communication,
- preparation of a marketing action plan,
- definition of online sales assumptions.
The result was a strategy that became the foundation for all subsequent design and technology decisions.
2. Shopping experience design
Based on the strategy, the information architecture and user experience were developed.
Work in this area included:
- organizing the offer structure,
- supporting the design of logical navigation,
- preparing a clear product presentation format,
- improving filtering,
- streamlining the product selection process,
- ensuring consistency of the shopping experience.
The goal was to create a store that supports purchasing decision-making while remaining intuitive for both B2B and B2C users.
3. E-commerce integration with SAP Business One
A key element of the project was integrating the platform with SAP Business One.
The implemented integration covered:
- product synchronization,
- stock level synchronization,
- order handling,
- fulfillment statuses,
- complaint processes,
- product availability,
- future delivery dates.
As a result, users and company staff work with up-to-date data available in one consistent environment.
4. Product catalog management, color variants, and product sets
For the TechViking brand, we prepared an extensive product structure comprising:
- a full product catalog,
- 21 categories,
- 63 product attributes.
The system enables linking products into color variants and sets.
As a result, the user can:
- easily compare available variants,
- select the appropriate product version,
- view related products,
- purchase a ready-made set,
- move through the purchasing process more efficiently.
The solution supports both user convenience and the sale of complementary products.
5. Product availability handling
The implemented solution enables not only the display of current product availability, but also the handling of products that are temporarily unavailable yet have a known future availability date.
The system allows:
- displaying the expected product availability date,
- informing the customer that a product will return to sale,
- enabling customers to sign up for availability notifications,
- supporting sales of products before they physically arrive in the warehouse.
6. Shipping logic and additional services
The platform was equipped with a mechanism for calculating shipping costs based on the products in the cart.
The system handles:
- delivery cost calculation depending on cart contents,
- free delivery above a defined order value,
- choice of delivery with or without carrying service,
- adding appropriate logistical services to the order.
As a result, users receive clear information about costs already at the order placement stage.
7. Order and complaint handling
The platform supports the exchange of information regarding order fulfillment and allows customers to submit complaints.
Thanks to ERP integration, sales processes are better organized, and customer service can rely on data linked to orders and their statuses.
8. Extended warranty and additional services
The store enables the purchase of a product with an extended warranty.
The solution allows customers to add an additional service directly during the purchasing process, and the system includes it in the cart and order value.
9. Promotions and discount codes
The platform was equipped with mechanisms supporting sales and marketing activities.
The system enables:
- running promotions,
- applying discount codes,
- conducting sales campaigns,
- flexibly supporting marketing campaigns.
As a result, the marketing team can actively manage the offer and respond to the brand's sales needs.
10. Product feed for advertising channels
Based on system data, product information files were prepared.
These files can be used by, among others:
- merchants,
- Google Ads,
- Facebook,
- other advertising and sales systems.
As a result, product data can be automatically used in performance marketing campaigns, without the need to manually prepare separate reports.
11. Building foundations for marketing and sales growth
As part of the project, not only the e-commerce platform was developed, but also a set of tools and recommendations supporting brand development after the sales launch.
These included, among others:
- Google Ads campaign structure,
- Meta Ads campaign structure,
- promotional action plan,
- SEO and AIO guidelines for content creation,
- content marketing recommendations,
- product description templates,
- assumptions for further development of brand visibility.
12. Readiness for expansion and scaling to new markets (multilingual and multicurrency)
The solution was prepared with further brand development in mind.
The platform is ready for:
- operation in multiple languages and currencies,
- product catalog expansion,
- development of new sales channels,
- expansion into new markets, providing the ability to grow sales without rebuilding the store's technological foundations.
Technologies, solutions, and integrations used
Integrations:
Results
PROMAG SA gained a complete B2B/B2C e-commerce platform for the TechViking brand, prepared for professional product presentation and online sales.
The new brand received consistent business, marketing, and technological foundations enabling its further development in the online channel.
Thanks to SAP Business One integration, product, inventory, and sales data is synchronized between the B2B and B2C store and the ERP system.
This reduced manual process handling and ensured users have access to up-to-date product and availability information.
An organized offer structure, advanced filtering, related products, and clear product presentation help customers find the right solution and move through the purchasing process more efficiently.
The platform supports order handling, product availability, promotions, complaints, additional services, and sales fulfillment processes.
As a result, the team can focus on business development rather than manually handling repetitive tasks.
The system enables running promotions, handling discount codes, and generating product files for merchants, Google Ads, and Facebook.
The solution architecture was designed with offer expansion, new marketing activities, and further sales development in mind.
The platform supports multilingual and multicurrency operation, enabling brand expansion into new markets.
The TechViking project shows how combining business, marketing, and technological expertise allows a company to be guided through the entire process of building a new e-commerce brand — from market analysis and strategy, through shopping experience design, to the implementation and development of a modern sales platform.
In addition to implementing the e-commerce platform, PROMAG received a complete model for developing the TechViking brand online. This included marketing activity recommendations, advertising campaign structures, SEO and AIO guidelines, content templates, and the know-how needed to continue growing online sales.
Thanks to the prepared processes, campaign structures, and content marketing and SEO/AIO guidelines, the team was able to launch marketing activities without having to build a strategy from scratch after the implementation was complete.
During the project, the PROMAG team gained knowledge in online marketing, e-commerce development, and the use of digital channels in building a new brand.
As a result, the organization gained not only new tools, but also the competencies enabling further development of its sales and marketing activities.
about your project
Call or write to us: biuro@sungroup.pl
